Where I muse about just about everything...
From the weather in Texas, to my kids, pets, travel and friendships. Basically, about life. And oh yeah, about my Coquette Bath & Home™ products, too.
Originally posted to my old Blogger site, 4/19/11 and titled 'So you think you wanna sell at a craft show Part 2'
In my inaugural post titled the same (minus the part 2, duh), I went over the general expectations about doing a show. So, let’s just assume that you’ve made the decision to do a show or shows. You’ve got the product. You’ve ordered bags and banners and built displays. You’ve packed the boxes, you’re ready to set the world on fire.
Well, at this time, please take a moment to go back and read my post about having a craft show.
Yes, this does apply a lot to the organizers, but there is wisdom (well, that’s the intent) here for you, too.
Bottom line: no one is ever going to be able to guarantee you a good show. Anything can/will happen. I did a show at a big high school on the same day that the Texas Rangers were in the playoffs for the World Series. Traffic was significantly down. But that show had always brought in customers, and my revenue actually increased that weekend. But not always does this happen.
Some shows stink. And no matter what the organizer does, they will always stink. Some shows, based on the market or the general ‘mood’ of that group, will never attract the buyers. Let’s be honest, here. That’s what we want. We want to see streams of folks, in good moods (ever try to sell to a bunch of grumps…? UGH) with good money (or a valid credit card) coming by our booth. They’re browsing, of course, but we are able to have a short conversation. Maybe to show them a few things. And many of them decide to give our great item (or items!) a try. Take them home. Give us the green…
You get the picture.
But while some shows seem to be shopping destinations, others are social events. The ‘oh we’ve nothing to do today so let’s run by this show…and since we’re on a budget, let’s not bring any money with us so that we have no temptation to buy anything’.
Yeah, THAT type of customer/show. And you know what? There’s absolutely nothing you can do in that situation. Except grin. Chalk it up to experience (because it surely is) and make sure that you NEVER EVER DO THAT SHOW AGAIN.
And tell your fellow crafters. At least those you like (LOL).
I did a show like that recently. Lovely venue. Really well organized, though I do have issues with groups having performances during sales time (more on that later, maybe in #3!), but the folks who came in….
DID. NOT. BUY.
Some of them came with kids. Now, kids love my booth. I have bright colors and lovely smelling things. But when the little girls asked Mom for money to buy a lip balm, I had about 4-5 go ‘Oh dear, you have a dollar, give that to the lady’.
Ummm, lip balms are $3. And even though your child is adorably cute, they’re still $3. Plus tax.
The lady next to me had customers ask her for certain items and she’d happily point to them. And then they’d go ‘oh really? Well, great.’ And walk away. Leaving both of us shaking our heads.
You have no recourse on that show, as already mentioned, except to never do it again. You can also, however, send a link to your blog post to the organizer and hope she gets the message. Cause without buyers, you have no vendors. And vendors talk to one another. And I’ll never do that show again. And neither will the others around me. So, that show that is depending on vendors to rent spaces…? Yeah, you’ll be looking hard every year to fill your spots. While other shows have a waiting list.
Well, this is running long. So I think I’ll write a #3. And that one will be about having the right ‘stuff’ to do a show. From a vendor perspective. See you there!
Creative. Witty. And usually somewhat wise. Mom of 2. Heritage: French & German. Born in the UK and raised in the USA.